Attwoolls 2025 Review and Goals for 2026
Another year has come to a close!
It's the perfect time for us to reflect on everything we’ve achieved over the past 12 months and look ahead to what’s coming next.
2025 has been a year of growth, improvement, and exciting changes here at Attwoolls Outdoors, and we’re incredibly proud of how far we’ve come.
Looking ahead to 2026, we’re excited to continue evolving, bringing even more innovation, inspiration, and memorable outdoor experiences to our customers. Read on to discover our highlights from 2025 and our goals for the year ahead.
Attwoolls Outdoors 2025 Recap
The Warren at Attwoolls Coffee Shop
At the beginning of 2025, we welcomed Charlotte from The Warren food trailer to take over our much-loved coffee shop located inside the superstore. Since opening in January, the space has been transformed into a welcoming place to relax, enjoy great food and drinks, and spend time with friends and family.
The Warren at Attwoolls is open Monday to Sunday from 10am to 4pm, with last orders at 3pm. Customers can enjoy a cosy indoor seating area, make use of the indoor playpen for young children, or let little ones burn off energy in the outdoor play park located just outside the superstore. Takeaway options are also available, making it the perfect pit stop during your visit.
New Backpacking Display
This year saw the introduction of a dedicated Backpacking area positioned right at the entrance of the superstore. With more customers seeking expedition-ready equipment, we responded by showcasing lightweight tents, survival accessories, and practical essentials designed for backpacking and wild camping.
Featuring trusted outdoor brands such as Terra Nova, Sea to Summit, and Vango, this new display has already become a popular starting point for customers planning new adventures.
New Brands: Terra Nova and Wild Country Tents
Building on our backpacking expansion, 2025 also saw the in-store arrival of Terra Nova and Wild Country tents. Known for producing lightweight, innovative shelters, these brands are ideal for adventurous campers and wild camping enthusiasts.
Our knowledgeable team is always on hand to offer advice, and we recommend taking a closer look at the Laser Lite tent, recognised as one of the lightest tents in the world.
Shop Terra Nova and Wild Country Tents her
Aftersales Team Expansion and New Testing Area
To continue delivering the high level of customer service Attwoolls is known for, we expanded our Aftersales team in 2025 with the addition of Andrew. His role focuses on supporting customers with order queries, warranty claims, and repairs.
Alongside this, we introduced a dedicated testing area within the superstore. This allows us to assess products more efficiently and resolve issues faster, particularly during our busiest summer months.
Camping Superstore Layout Refresh
Our camping superstore also underwent a refresh this year. We redesigned the tent and awning displays to improve browsing and relocated the water and waste section to make room for the expanding coffee shop.
Water and waste products can now be found at the back of the store alongside toilets, jerry cans, hosepipes, and everything needed for caravan sanitation, making the department easier to navigate.
New Brand Introduction: Opus Self-Inflating Campers
Another major highlight of 2025 was the arrival of Opus, a forward-thinking camping brand redefining outdoor living. Opus offers a Smart Tent, a Self-Inflating All Road Camper, and a Self-Inflating Off-Road Camper, bringing innovation and comfort together.
The All Road model is currently on display in the centre of the superstore, offering customers a closer look at this luxury camping option.
View in-store or more details on the website here
Homepage Redesign
To round off the year, we also refreshed our website homepage with a more modern and streamlined design. Customers can now easily browse blog content, view our Instagram feed, explore Mike’s recommended products, and shop by category, making online browsing simpler and more enjoyable.
Attwoolls Outdoors Goals for 2026
Camping Superstore Refurbishment
One of our biggest goals for 2026 is a full refurbishment of the camping superstore. Plans include updating the roof, installing new flooring throughout, and reshaping the tent, awning, and furniture displays to create a brighter, more welcoming environment.
During this period, the superstore will temporarily downsize to allow work to be completed efficiently. We recommend following our social media channels and signing up to our mailing list to stay informed.
Expanded Coffee Shop and Soft Play Area
To further enhance the customer experience, we’ll be expanding the coffee shop area near the toilets and introducing a soft play space for children under five. This addition will allow families to relax and enjoy their visit while children play safely nearby.
Speak to Charlotte and her team for more information on the space
Office Relocation
As part of the refurbishment, our main offices will relocate to a new site. This move will free up valuable retail space within the superstore, allowing us to expand camping and caravanning displays and improve product accessibility.
New Tent Brand: Holawild
New for 2026, we are teaming up with Holawild for a range of tents in-store and online. Introducing a fresh camping brand built for life outdoors. Designed with adventure and comfort in mind, it’s a great addition to our range and we hope our customers will agree too! Follow our social channels to stay up to date with the latest product launches.
New Accessories Brand: Brunner
Arriving in 2026, Brunner will join our accessories range. This Italian brand is known for producing practical, good-value camping and caravanning equipment, including portable stoves, cookware, and outdoor furniture.
New Lifestyle Brand: Yeti
We’re also excited to welcome Yeti to our shelves in 2026. Renowned for its premium coolers, drinkware, and outdoor equipment, Yeti products are designed to keep items hot or cold for extended periods, even in extreme conditions.
A Final Note from Us
2025 has been a year of progress and positive change, and we’re excited to carry this momentum into 2026. We’d like to thank all our customers for their continued support and loyalty to Attwoolls Outdoors.
Whether you visit us in-store, shop online, or stop by The Warren at Attwoolls for a well-earned break, we look forward to welcoming you again soon. Wishing you a very Happy New Year, and we’ll see you in 2026.
